In an age where almost anyone can pick up a camera (or a phone), film and edit their cat being weird for the internet and probably get one million views in a day, creating compelling content has never been so crucial when trying to stand out in a plethora of visual content.

 

An old tutor once said three important words to me. Actually, it was just one word but they said it three times - story, story, story. As a videographer, editor and film-maker, there's one thing that excites me the most: telling a story.

 

By understanding your audience, being creative, being unique, knowing what to show and what not to show you can rival any internet cat with a good story...

story....

story.