This year, I worked with creative agency Supergood, to produce video content for Sweat with Pride. The idea was to create a hero video for each Sweat with Pride character - Vera Strong, Bjorn Ready, Greta Moveon and Wanda Farr - and have their posters 'come to life'. 

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As well as the hero videos, there were also a series of engagement videos from each character which went out throughout the month. 

 

It was a big job - filming, green-screening, VFX, colour grading, editing - but well worth it.

 

Check out Bjorn's hero video below.